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Assignment 21A: Reading Reflection No. 2

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki 1) What was the general theme or argument of the book?    Throughout the entire book, Kawasaki gave insights into what a company or person should be doing in order to grow the social media aspect of their business or how to network while using social media. It gave many examples of things that are good to implement in your social media profiles and how to curate enough information in order to create or recreate content. They explained things such as how to generate more traffic through your social media platforms, get followers, create content, and how to react to comments and other forms of user communication.  2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?    If there is anything I have learned about being an entrepreneur from this class is that you need to be able to adapt your company or idea to the changing times or else someo...
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Assignment 25A: Whats Next?

Existing Market: Step 1: I think that this business concept might be able to be expanded and more features added. There are always new things that can be added to a product to make it better. Something that could be added are paddle holders so that you can attach the paddles to it when you aren't moving. This has been an issue in the past where I would set them down on the kayak and they float away while I'm not paying attention. Step 2: After talking with 3 different potential customers, they gave me some ideas that I hadn't really thought about yet. One of them said that we could use the party pack as sort of advertising for certain rental companies. We could make them in the colors of the rental company and put their brand name on it so that while people are kayaking, they could advertise for the company they rented it from. Another one said that we could bring them to certain Universities. The University of Florida rents kayaks out to students that they can take to ...
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Assignment 13A: Reading Reflection No. 1

Grinding It Out: The Making of McDonald’s, Ray Kroc 1) You read about an entrepreneur: What surprised you the most? It surprised me to know that it was not Kroc's idea to start the company or even had any part of it.  What about the entrepreneur did you most admire? I admired that he was able to see an opportunity that the McDonald's brothers weren't able to see.  What about the entrepreneur did you  least  admire? He could've included the McDonald's brother in the empire that he created because it was their idea. Did the entrepreneur encounter adversity and failure? If so, what did they do about it? Kroc encountered a lot of products that he tried to sell which didn't quite work out too well but he kept trying new items and seeing what the outcome was.  2) What competencies did you notice that the entrepreneur exhibited? The biggest competency that Kroc had was his sales experience and ability. He also had a lot of determination and pride in and fo...
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